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Consumer Behaviour [Repost]

Posted By: tanas.olesya
Consumer Behaviour [Repost]

Consumer Behaviour: A European Perspective by Michael R. Solomon
English | 23 Mar. 2006 | ISBN: 0273687522 | 728 Pages | PDF | 12 MB

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.