John Desmond - Consuming Behaviour [Repost]

Posted By: rotten comics
John Desmond - Consuming Behaviour [Repost]

John Desmond - Consuming Behaviour
2002 | ISBN: 0333949927 | English | 340 pages | PDF | 1.9 MB

John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree.

The text provides a challenging and interesting book which addresses the
imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work.