Subcategories

How Ideas Spread [repost]

Posted By: ParRus
How Ideas Spread [repost]

How Ideas Spread
12xWEBRip | English | M4V + PDF Guidebook | 640 x 360 | AVC ~2000 kbps | 29.970 fps
AAC | 128 kbps | 44.1 KHz | 2 channels | 05:54:28 | 5.28 GB
Genre: eLearning Video / Social Psychology, Business, Ideas

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone at work talking about that same viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has ever had something to sell, a cause to promote, or a message to spread knows that there are enormous obstacles in creating a message that resonates, cutting through the clutter, and cracking the code of the social epidemic to make their product or idea the word on the street.

Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Now, in How Ideas Spread, you can discover what researchers studying the science of social transmission have uncovered about why some messages get through, stick in our memory, and get shared with others. Taught by Jonah Berger—a best-selling author, expert in social dynamics, and Associate Professor of Marketing at the Wharton School of the University of Pennsylvania—this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last. Across 12 half-hour lectures filled with absorbing stories and intriguing information, you’ll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest.

Along the way, you’ll hear of clever publicity ideas, failed government campaigns, and doomed product launches, plus a wealth of surprising discoveries about human behavior. You’ll also encounter an abundance of provocative questions:

Can someone you’ve never met have an impact on your behavior?
Can merely seeing something multiple times make you like it more?
What makes some messages “tastier” than others?
Can negative publicity actually increase sales?
Is there an elite group of “influencers” responsible for ideas and products catching on? And are companies who pay a certain reality star hefty sums for online mentions getting their money’s worth?

Study the Science and Art of Social Epidemics

Remember Livestrong bracelets? Odds are that the answer is yes, because more than 80,000,000 were sold and demand quickly outstripped supply. Well, the Livestrong bracelet is a classic example of a social epidemic. Seemingly out of nowhere, this accessory was suddenly everywhere.

How Ideas Spread explains why ideas like this worked while other ideas, despite enormous publicity, failed, such as the “Just Say No” campaign to prevent drug abuse by children. You’ll learn why a simple video about corn-husking or a blender can be shared millions of times, while seemingly more compelling content stagnates. And you’ll discover whether Disney or Cheerios generates more word of mouth, and why.

These lectures deliver one powerful case study after another in teaching you how you can leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages.

You’ll come away with actionable techniques and practical information, including:

four key principles that make information more memorable;
why word of mouth is more than 10 times as powerful as traditional advertising;
how triggers in the environment can influence everything from what we buy to how we vote;
which types of sales messaging drives consumers to act; and
why your looser social ties are more likely to help you find a job than closer ones.


Groundbreaking First-Hand Research

In addition to describing noted studies and illuminating the wisdom of figures such as Steve Jobs, Professor Berger shares findings from a decade’s worth of his original research into why things catch on. Along with colleagues from Wharton, he has looked at thousands of pieces of online content, tens of thousands of brands, and millions of purchases, using that data for investigations into such questions as which kinds of articles make the New York Times most-emailed list, or how social influence shapes everything from the cars we buy to life-or-death decisions about our healthcare.

By applying rigorous scientific methods to these important questions, Professor Berger and his colleagues determined that there is indeed a science behind why people share. Here, you’ll learn the six key factors or psychological principles that came up again and again in this research, whether looking at products, ideas, news, or even rumors.

As a sought-after consultant for Fortune 500 companies, the best-selling author of Contagious: Why Things Catch On, and an award-winning researcher and lecturer at one of America’s elite business schools, Professor Berger brings both real-world expertise and a scholarly perspective to this course, making it a highly relevant, rewarding, and entertaining experience.

Whether you’re a small business owner or a nonprofit professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.

How Ideas Spread [repost]


also You can watch my other last: Business-posts

General
Complete name : TGC_5332_Lect06_HowIdeasSpread.m4v
Format : MPEG-4
Codec ID : M4V
File size : 459 MiB
Duration : 30mn 4s
Overall bit rate mode : Variable
Overall bit rate : 2 132 Kbps
Movie name : Lect.06 The Social Influence of Divergence
Album : How Ideas Spread
Album/Performer : Various Artists
Part/Position : 1
Track name/Position : 6
Compilation : Yes
Performer : Prof. Jonah Berger
Composer : The Great Courses
Genre : How Ideas Spread
Recorded date : 2014
Encoded date : UTC 2014-06-17 16:18:10
Tagged date : UTC 2014-08-05 17:59:13
Copyright : The Teaching Company, LLC
Cover : Yes
iTunEXTC : us-tv|TV-PG|400|
stik : 10
©url : https://www.THEGREATCOURSES.com
tvsh : How Ideas Spread
tvsn : 5332
tves : 6
tven : Lect.06 The Social Influence of Divergence
rati : (Binary)

Video
ID : 1
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Baseline@L3.0
Format settings, CABAC : No
Format settings, ReFrames : 1 frame
Format settings, GOP : M=1, N=80
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 30mn 4s
Bit rate mode : Constant
Bit rate : 2 000 Kbps
Maximum bit rate : 5 016 Kbps
Width : 640 pixels
Height : 360 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Color space : YUV
Chroma subsampling : 4:2:0
Bit depth : 8 bits
Scan type : Progressive
Bits/(Pixel*Frame) : 0.290
Stream size : 430 MiB (94%)
Encoded date : UTC 2014-06-17 16:18:10
Tagged date : UTC 2014-06-17 16:18:10

Audio
ID : 2
Format : AAC
Format/Info : Advanced Audio Codec
Format profile : LC
Codec ID : 40
Duration : 30mn 4s
Bit rate mode : Variable
Bit rate : 128 Kbps
Maximum bit rate : 138 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 44.1 KHz
Compression mode : Lossy
Stream size : 27.0 MiB (6%)
Encoded date : UTC 2014-06-17 16:18:10
Tagged date : UTC 2014-06-17 16:18:10

ScreenShots

How Ideas Spread [repost]

How Ideas Spread [repost]

How Ideas Spread [repost]

How Ideas Spread [repost]

How Ideas Spread [repost]

How Ideas Spread [repost]

Exclusive eLearning Videos ParRus-blogadd to bookmarks

How Ideas Spread [repost]

How Ideas Spread [repost]