Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Posted By: naag
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
English | 2017 | ISBN-10: 1546910638 | 488 pages | PDF + EPUB | 5.84 Mb

Email marketing's power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics

Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely

Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders

Craft relevant messaging with effective subject lines, savvy designs, and smart targeting

Automate your messaging so you address moments that matter and create highly engaging subscriber journeys

Develop solid workflows that avoid errors and speed up production