The Bartering Mindset: A Mostly-Forgotten Framework for Mastering Your Next Negotiation by Brian Gunia
English | March 3rd, 2019 | ISBN: 1487500963 | 248 pages | EPUB | 0.64 MB
Ever wonder why negotiating is so hard—why many of us don’t get the critical raise, can’t convince the teenager to get home on time, and never leave the car dealer feeling very good? According to The Bartering Mindset, the answer lies all around us—in our many daily monetary transactions. In particular, the book suggests that our daily exposure to money leads us to use think about negotiations as monetary transactions (adopt a "monetary mindset"), which inevitably prompts us to make counterproductive assumptions about negotiation and thus negotiate badly.